Who We Are

Our Mission

First Choice Appraisal Management (FCAM) strives to be the best managed appraisal solutions provider in the Western region by delivering high quality valuation services – complimented by prompt service, competitive pricing, and active communication – in a compliant manner that mitigates risk and facilitates sound lending decision for Clients.

Our Vision

Clients enjoy an excellent customer service experience built on exceptional service, professional courtesy, active communication, consistent quality, and complete compliance throughout the entire appraisal process.

Our Core Values

As the Western region’s leading provider of compliant managed appraisal solutions, FCAM’s primary focus is to deliver an excellent customer service experience! This emphasis is based on our values of placing customers first, service before self, respect, inclusiveness, quality, integrity, and compliance. Bringing all the pieces together for you – Quality, Integrity, and Compliance – is our top priority.


At First Choice Appraisal Management, quality is at the heart of everything we do – it shows in our people, our products, and our service. We are driven daily by our goal of delivering only the highest quality customer experience. We believe that quality is always the result of high intention, focused effort, and crisp execution. Our dedicated team is committed to providing professionalism, timeliness, and active communications. When you want your customers to have a first-class experience, trust your First Choice in managed appraisal solutions.


First Choice Appraisal Management believes that value is more than a number. As a trusted partner in the lending transaction, we deliver results by acting with urgency, conducting ourselves ethically, and operating with a positive attitude. We take great pride in the fact that we are as easy to work with as we are competent in our execution. First Choice Appraisal Management operates with full transparency as a Cost-Plus management company. Clients are fully informed regarding fees, and guaranteed that the majority of their appraisal fees go directly to engage the best appraisers, so there is no economic incentive for FCAM to inflate its fees. There are many AMC’s in the industry, but none that parallel First Choice Appraisal Management’s unwavering commitment to integrity.


Protecting our clients from the steep financial costs and severe reputational damages of regulatory violations, while adhering to the highest quality standards, has always guided our daily operations. FCAM knows that your AMC can be a service partner and still perform a vitally important role in strengthening institutional risk management. First Choice Appraisal Management has the proven experience, knowledge, and policies to ensure your organization maintains complete compliance with Appraisal Independence Requirements (AIR) and relevant portions of the Dodd-Frank Act, Interagency Appraisal and Evaluation Guidelines, ECOA, and TILA. When quality, integrity, and compliance matter most – First Choice is the right choice..